In response to the misplaced media circus due to 3 car fires, Musk did a nice blog post linked here. It is worth pointing out that Tesla fires account for about .0015 % of US car fires. Feel free to check my math 3 / 200,000.
Can any car company match this.
“to reinforce how strongly we feel about the low risk of fire in our cars, we will be amending our warranty policy to cover damage due to a fire, even if due to driver error. Unless a Model S owner actively tries to destroy the car, they are covered. Our goal here is to eliminate any concern about the cost of such an event and ensure that over time the Model S has the lowest insurance cost of any car at our price point.”
I also did a number of posts on the fires immediately pointing out that compared to the overall auto industry the Tesla fires were really not a big deal. What was a big deal was how responsive the company was and how transparently they addressed it. Unprecedented.