The press is full of stories about electric vehicles. Leading the CHARGE is Tesla motors but not far behind are a number of other household names in the business. This appears to not to be a zero sum game but more a rising tide floats all ships kind of a situation. With Sexy Tesla getting press the others are pushing out press releases and newsworthy deals on their cars creating more interest in EVs as a category. Then it loops back to a Tesla story and on it goes. Great news for the industry.